We attract, support, and execute a wide range of sporting events, festivals, and entertainment experiences that bring visitors and energy to the region.
○ SEE HER WIN – A girls multi-sport festival focused on empowerment, leadership, and competition at Penn State University
○ Hoppy Valley Brewers Fest – A large-scale beverage and entertainment festival hosted previously at Beaver Stadium and Medlar Field
○ Rothrock by UTMB – A premier trail running event featuring 1100+ racers from all around the world
○ IRONMAN 70.3 Happy Valley – A premier national endurance event and the only IRONMAN North American Championship across the entire continent with 2,000+ racers anticipated
○ State Games of America (2026) – An Olympic-style, multi-sport national event bringing together 8,000+ athletes to compete in over 50 sport
We support and promote a wide range of events from youth tournaments and championships to concerts, festivals, and community activations.
○ Venue sourcing & logistics
○ Volunteer recruitment
○ Event funding & bid development
○ Marketing, media, and promotion
○ Economic impact reporting
Our work is rooted in creating inclusive, community-driven experiences from youth sports to major national events that leave a lasting impact on Happy Valley.
Students gain hands-on experience in sports management, event operations, marketing, and partnerships working directly on live events and large-scale activations. We offer Fall, Spring, and Summer internships based around Penn State’s academic calendar.
Whether as a partner, volunteer, or participant, there are countless ways to be part of the events shaping Happy Valley’s sports and entertainment scene.
A unique blend of sports, entertainment, and community impact bringing national-level events to a passionate and growing market.
© 2026 The Happy Valley Adventure Bureau | Design & Development by 3twenty9 Design
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