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The Happy Valley Adventure Bureau - Tourism Grant

The 2023 TGRC grant process is now open. The 2023 TGRC grant application is AVAILABLE HERE

The TGRC grants have been established to reach the following goals:
1. Recognize and support events that have a significant economic impact on Centre County, Pennsylvania
2. Support organizations and activities that strengthen the perception of Centre County, Pennsylvania
3. Support applications that are clear, complete and well thought-out

Overall consideration may be increased when an application demonstrates the following:
∙ A strong room night impact, with demand generation at a time of need
∙ New projects OR projects that have significant changes from prior year’s project.

Applications should specifically show how the event or project brings visitors to Centre County, both for this event or project, and in the long-term as well. Grants are not intended to provide long-term or operational support but are intended to support marketing and event efforts that help advance the goals above.

Grant funds will be awarded in proportion with your event/project execution. A call for applications will be announced in February and must be received no later than 4:00 p.m. on April 14, 2023. Award amounts must be used within one (1) year of receipt.

Grant funds will be distributed based on the requirements of the TGRC for projects that occur between July 1, 2023 to June 30, 2024. If the funds are not expended by within the one (1) year period, applicants may submit a written request for a 1-year extension. If the funds are not expended by the end of the extension period, applicants will forfeit the remaining grant funds; likewise, if the funds are not expended as agreed based on the application, applicants will forfeit the remaining grant amount.

Awards will be given based on demonstration of the potential for attracting tourism beyond the Centre County area. Priority will be given to those groups and/or organizations which can provide documentation of success from past initiatives in achieving the goals of this granting authority.

The HVAB and the Centre County Board of Commissioners are committed to providing financial assistance to as many worthwhile, eligible projects as possible. Funding is intended to support projects and advertising designed to attract more visitors to Happy Valley and enhance the overall tourism experience. Priority consideration will be given to proposals that generate significant visitation from outside of the region and overnight rooms booked.  The application period is February 15 to April 14, 2023. Application period closes COB Friday, April 14th. Please direct questions to or

The Happy Valley Adventure Bureau’s Mission is to develop, promote, and engage in travel related activities and coordinate visitor services designed to enhance the economic activity and quality of life within the county. For more information on The Happy Valley Adventure Bureau, call 814-231-1400 or visit

2023 Timeline

TGRC application opens on February 15, 2023. The 2023 applications is LINKED HERE

Grant applications for 2023 are due by 4 p.m., April 14, 2023.   

Recipients of 2023 TGRC Grants will be announced TBD

Grant recipient must provide at least a 25% match of the grant amount.

Post grant reports are due 90 days after completion of program.

For questions about the grant program please contact Lesley Kistner or Josiah Jones via email