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Thank you for your interest in the Happy Valley Adventure Bureau Tourism Grant program (TGRC)
The Happy Valley Adventure Bureau (HVAB), in partnership with the Centre County Commissioners office, is accepting grant requests for events or projects that will have a positive impact on the tourism industry in Centre County during Fiscal Year 2021-2022.
Applications now being accepted for 2021 Tourism Grant program
The application period is now open for nonprofit groups and private sector entities to apply for a 2021 Tourism Grant. Funding is intended to support projects and advertising designed to attract more visitors to Happy Valley, and enhance the overall tourism experience. Due to the continued impact of COVID-19 on Centre County Lodging Tax revenues, applicants are asked to temper expectations when applying for grant funding. The HVAB and the Centre County Board of Commissioners are committed to providing financial assistance to as many worthwhile, eligible projects as possible in the face of another challenging funding environment. In order to help our community recover, priority consideration will be given to proposals that generate significant visitation from outside of the region and overnight rooms booked. All applications must be submitted online by COB Friday, April 30. Please direct questions to PabloL@happyvalley.com
Please submit your application through the online grant portal: https://TGRC.smapply.org
Upon entering the portal new users will need to Create A New Account to complete the registration process and your login credentials. Applications received after the deadline or incomplete will not be accepted.
Tourism Grants are only available to organizations located in Centre County. Other restrictions apply. TGRC Guidelines
The program, which is funded through a room tax enacted by the Centre County Commissioners, will provide financial support to initiatives deemed capable of generating broad and substantial benefit to Centre County tourism.
The set-aside apportionment of the Centre County Room Tax specific to the support of for profit and/or not-for-profit cultural, educational, historical and recreational assets is to be used for underwriting the expense of initiatives by those assets for the purpose of enhancing the tourism experience, increasing tourism and overnight stays within Centre County. Awards are granted annually on the basis of merit as determined by the Tourism Grant Review Committee (TGRC) and administered by the Centre County Board of Commissioners and The Happy Valley Adventure Bureau (HVAB) and follow Pennsylvania State Regulations (Act 18 of 2016).
The TGRC Grants Have Been Established to Reach the Following Goals
1. Recognize and support events that have a significant economic impact on Centre County
2. Support organizations and activities that strengthen the perception of Centre County
3. Support applications that are clear, complete and well thought-out
Overall consideration may be increased when an application demonstrates the following:
• A strong room night impact, with demand generation at a time of need
• New projects OR projects that have significant changes from prior year’s event
TGRC application opens on February 16, 2021
Grant applications for 2021 are due by 4 p.m., April 30, 2021.
Recipients of 2021 TGRC Grants will be announced TBD
Grant recipient must provide at least a 25% match of the grant amount.
Post grant reports are due 90 days after completion of program: Final Report
For questions about the grant program please contact Pablo Lopez
Grant recipients are reminded to review the various marketing opportunities that the Happy Valley Adventure Bureau (HVAB) offers to determine if they would benefit by the large buying power of the HVAB.