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The Happy Valley Adventure Bureau (HVAB) is a nonprofit, membership-based organization committed to the fundamental principal that conventions and visitors can be more effectively attracted to our area through "coordinated group action" rather than independent action. The bureau's mission is to develop, promote, and engage in travel related activities and coordinate visitor services designed to enhance the economic activity and quality of life within the county and thereby contribute to the commonwealth.
The Adventure Bureau is, therefore, the county's single, most important destination marketing organization, projecting an image for our area into various targeted markets. Cities and towns worldwide are represented and marketed as vacation and meeting destinations by destination marketing organizations. Your membership joins you to a network of business professionals who understand that travel and tourism are vital to the overall wealth and economic strength of the region.
To develop, promote, and engage in travel related activities and coordinate visitor services designed to enhance the economic activity and quality of life within the county and thereby contribute to the commonwealth.
Inspiring you to be as amazed by Happy Valley as we are.
Please note that per the governor's announcement that all non-life-sustaining businesses close to the public, the Visitor Centers are now temporarily closed.
The Centre County/Penn State Visitor Center is a state-of-the-art Visitor Center with staff servicing hundreds of visitors, as well as local residents, each day. Guests can find out what's happening in the area and pick up brochures on Centre County businesses, attractions and outdoor recreation. The pet-friendly center features state-of-the-art interactive tourism network kiosks, wireless internet service, a large brochure/information area, an exhibit gallery, auditorium, retail, vending area. The center is open and staffed seven days a week.