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HVAB Membership Advertising Co-Op Opportunities

The Happy Valley Adventure Bureau is proud to offer a number of cost-effective co-op advertising opportunities to its members/stakeholders. All of the opportunities listed below are offered at 50 percent of their standard rate – helping you make the most out of your marketing dollars! For questions or to secure your spot, email Andy Rupert, HVAB Director of Digital Strategy & Metrics, at  andyr@happyvalley.com

CoolPixx Media Video Production

Details:

Professionally produced 30 to 45-second commercial-length videos of your business.

Audience/reach:

Video provides an excellent opportunity to reach a wide audience. In addition to TV and pre-roll commercial use, the videos will be perfect for websites and posting to social media. Your video will also be added to the HVAB’s official YouTube channel in order to capitalize on an audience that is specifically interested in knowing more about Happy Valley.

Available slots:

This co-op is available on a first-come basis to 20 HVAB members/stakeholders each fiscal year (July to June).

Your investment:

$600 per video

Example of CoolPixx Media's Work

Kegerreis Outdoor Advertising Route 322 Digital Billboard

Details:

Receive four weeks of digital billboard rotation, accounting for nearly 76,000, 8-second impressions.

Audience/reach:

Drivers and passengers traveling inbound to Centre County via U.S. Route 322 East. The digital billboard is located near #1 Cycle Center Harley-Davidson. The specific location is available here.

Available slots:

1 per month through June 2020, based on availability

Your investment:

$650 a month

Pennsylvania Family Travel Fair Brochure Placement

Details:

To be held April 18 in Lancaster, the PA Family Travel Fair is a free event designed to showcase Pennsylvania destinations and attractions to families for vacation planning purposes. The HVAB will be participating in this year’s show, which means an opportunity to highlight Happy Valley destinations. Your promotional material will be prominently displayed at the HVAB booth. In addition, you’ll be mentioned in a social media post and in the HVAB’s consumer newsletter.

Audience/reach:

Families looking to plan a vacation or weekend getaway

Available slots:

Limited to the first eight members/stakeholders

Your investment:

$200

For more information about the event, visit pafamilytravel.com

Seven Mountains Media Radio Commercials

Details:

Receive a total of 220 30-second commercials to air on all four local radio stations, all to be used within the committed month.

Audience/reach:

Listeners of B94.5, 3WZ, WOWY, and Bigfoot Country Legends. Station demographics are available here.

Available slots:

1 per month through June 2020, based on availability

Your investment:

$550 per month, includes copywriting and production; creation of customer-facing document; 5-second HVAB tag (i.e., This ad made possible by the HVAB.)

WTAJ TV Commercials 

Details:

Receive 20, 30-second commercial spots to air during high-viewing times, such as the morning and evening news.

Audience/reach:

WTAJ’s 10-county west central Pennsylvania viewing audience.

Available slots:

1 per month through June 2020, based on availability

Your investment:

$750 a month (production costs not included)

WJAC Streaming Commercials
 

Details:
For 3 months in 2020 a series of :30 commercials will air on WJAC-TV reaching 10 counties in Central Pennsylvania and on streaming television reaching Harrisburg and points east. These commercials will promote The Happy Valley Adventure Bureau and feature two of its partners in one :30 commercial. On site video production is included. 

Audience/reach:
23,000 monhtly impressions through streaming channels will be targeted to desirable zip codes in Harrisburg and points east. These commercials will air as streaming content on internet connected TV's. 
As a bonus you will receive 24 monthly commercials on WJAC during peak times. 

Available slots:
We have 10 total partners for 5 commercials

Your investment:
$2,500 for a 3 month window ($835/month)